The Nazi Party had been banned after the part they played in the Munich Putsch of 1923. However, in 1925 the ban was lifted. Needless to say Hitler took this as an opportunity to relaunch the Party. It was the ideal time because the Weimar Republic was experiencing some success with Stresemann’s policies. It meant that extremist groups, like the Nazis, were less popular than before. These sorts of political parties, of which the Nazis was one, had to work even harder to get people on side because most people were supportive of the government.
By the time Hitler had finished the Party was national and not just focused on Bavaria. It also appealed to lots of different groups of people. This is what he did.
This was a Nazi Party conference that Hitler called to stop any further challenges to his leadership. Gregor Strasser and Joseph Goebbels had been trying to takeover the party and steer it in a different direction. Hitler used the occasion to deal with people’s concerns and reassert himself as the best leader for the Nazis. He even managed to get Goebbels so on side that he became one of Hitler’s greatest supporters.
Hitler changed the focus of the SA from intimidation and violence to discipline which made it appeal to young men
These were basically clubs that were set up to appeal to different interests such as the Nazi Students’ league, Teachers’ League and Women’s League. They all gave people a chance to “belong” to something. Clubs always appeal to people in this way.
In 1927 there was a slump in food prices which meant farmers were struggling to survive on the little money they were making. This made them vulnerable to the promises of an extremist group. The Nazis focused on winning their support
From 1926 the Nazis held these dramatic military parades to win as much support as possible
Published in 1925, Hitler’s book was a best seller and promoted Nazi ideas to a wide audience
The Party was run more efficiently during this period. A national headquarters was created in Munich where there would be central control of membership and party finances. Local branches of the party were set-up called Gaus and each one was controlled by a Nazi official called a Gauleiter
Goebbels was in charge of propaganda and used it effectively. He used posters, newspapers and meetings to spread Nazi ideas. He found that anti-semitism was most popular with the working classes so he increased the use of this. He set up evening classes to teach party members to improve their public-speaking skills